Typography and tourism places: The case of the English seaside resort

This article examines tourism through the prism of graphic design, providing an analysis relationship between typography and popular English seaside resorts. Along Blackpool's, Brighton's Scarborough's promenades, typefaces are observed, categorised, mapped; additionally, we depict significant discuss their characteristics. The research methods employed also provide a template to explore other typographical environments. findings reveal, for first time, that certain combinations usage have become distinct attribute design within built environment these Moreover, this is rationale proposed typographic reference resource, enabling businesses Destination Management Organisations make better-informed marketing decisions. • An agenda-setting which looks at lens We consider contribution vacationscape genius loci resorts Identifies selection application attributes landscapes offers investigate destinations Potential planning resources DMOs proposed.